Sprezzatura: Hocus Focus!

(Italian pronunciation: sprezzatura)
Sprezzatura potion is made with essential oils of…
Basil (for focus & concentration)
Lavender (calming & energizing)
Spearmint (playful & refreshing)
Tangerine (zippy & uplifting)
Myrrh (meditative, for clarity)
All potions are made with organic, wild-crafted or carefully-farm selected essential oils.
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Sprezzatura’s magical qualities…
Sprezzatura is an archaic Italian word for being able to accomplish your work —be it a craft, an art, a service, a product, a you-name-it— with nonchalance and grace.
Michelangelo painting the Sistine Chapel? YES, had it! Isadora Duncan’s dancing? J.K. Rowling’s writing? Yes and yes. Your waiter last night balancing that tray of wine glasses and plates stacked a mile high while weaving in and out of tables at the crowded restaurant? Yep, most definitely. Johnny Depp doing anything? Pfft– you need ask?
When you embody the quality of Sprezzatura, what you make, what you say, what you do, is wonder-filled. Drawn to what you’ve done, your right-people will be dying to participate. If it’s a product you’ve made they will be queuing up to get some like the line around the block for cupcakes at Magnolia’s in New York City. If it’s a work of art, be prepared for their mouths to go agape at how you’ve captured exactly that something they’d never been able to put into words.
To the outside observer it will seem that you did it in a snap… You, of course, will know how many days you got up at the crack of dawn to practice practice practice… you will know how the attention you gave every detail made you have to upgrade your glasses… not to mention all the night dreams and day dreams that went into your work.
But Heidi, what if I just need to wash the dishes or fold the laundry, can Sprezzatura help me with that?
Oh gosh, most certainly. Big work, little work, medium work, Sprezzatura does not discriminate. If we’re talking dishes and laundry, prepare to wash your plates and fold your socks with the style and grace of a Zen master. (Remember that waiter from last night?)
And know this, too: Whether your work is seen by one (you!) or one hundred, Sprezzatura-imbued work is a gift you give the world. Service, at its best.
When your vision is clear, when your motives are aligned, arguments and stuckness vanish (poof!) and what you produce is a labor of love. That’s right, it will require labor, as in energy, and possibly much of it. But because you are sitting downwind of inspiration, your work will happen with grace, with elan, with one-of-a-kind you-ness.
So, roll up your sleeves, my friend! Apply a dab of this potion and inhale deeply. Then, let out a ginormous breath and exclaim: “Hocus Focus, Sprezzatura!” And then, for goodness sake, do come back and show us what you’ve done!
OK then. Off you go… Tarry not, for we can hardly wait to see!
Need some Sprezzatura now?
Sprezzatura potion is available as a concentrated roll-on Pulse Point Potion, and in a silky-smooth, organic, cream-base made of Shea Butter and Jojoba Oil:
Want to try other potions, too? Continue shopping at The Potion Shop! (Psst… if you scroll all the way down in The Shop there are special prices if you buy a set of 4 potions, or all 10 potions!)
What people are saying about Sprezzatura:
(Sprezzatura is brand new! Be the first to review it… Drop me a line and let me know what you think!)
Inspirations, dedications and acknowledgments :
This potion is dedicated to all of my friends on the Chicken Board at Havi Brooks‘ “The Kitchen Table” — the Chicken Board, where stuff gets done!
I’d also like to nod my head to Derek Sivers and Seth Godin, both of whom wrote lovely blog posts about the quality of sprezzatura. Derek Sivers’ post is HERE and Seth Godin’s is HERE.




